Thursday, May 13, 2010

The Hidden Influences of Social Networks by Nicholas Christakis



This is a brilliant talk on the role of social networks in our human lives. We're all embedded in vast social networks of friends, family, co-workers and more. Nicholas Christakis tracks how a wide variety of traits -- from happiness to obesity -- can spread from person to person, showing how your location in the network might impact your life in ways you don't even know.

Why you should listen to him:

People aren't merely social animals in the usual sense, for we don't just live in groups. We live in networks -- and we have done so ever since we emerged from the African savannah. Via intricately branching paths tracing out cascading family connections, friendship ties, and work relationships, we are interconnected to hundreds or thousands of specific people, most of whom we do not know. We affect them and they affect us.

Nicholas Christakis' work examines the biological, psychological, sociological, and mathematical rules that govern how we form these social networks, and the rules that govern how they shape our lives. His work shows how phenomena as diverse as obesity, smoking, emotions, ideas, germs, and altruism can spread through our social ties, and how genes can partially underlie our creation of social ties to begin with. His work also sheds light on how we might take advantage of an understanding of social networks to make the world a better place. For more on his work click here.

Thursday, May 6, 2010

NOVA: Mind Over Money



In the aftermath of the worst financial crisis since the Great Depression, NOVA presents "Mind Over Money"—an entertaining and penetrating exploration of why mainstream economists failed to predict the crash of 2008 and why we so often make irrational financial decisions. It's a show that reveals how our emotions interfere with our decision-making and explores controversial new arguments about the world of finance. Before the current crash, most Wall Street analysts believed that markets are "efficient"—that investors are reasonable and always operate in their own economic self-interest. Most of the time, these assumptions of classical economics work well enough. But in extreme situations, people panic and conventional theories collapse. In the face of the recent crash, can a new science that aims to incorporate human psychology into finance—behavioral economics—do better?

"Mind Over Money" features some of this new field's most compelling experiments. We'll see how the brains and bodies of Wall Street traders respond as they buy and sell stocks. We'll watch as an ingenious experiment reveals how an excessive number of spending choices can overwhelm consumers' ability to make rational decisions. Through these entertaining real-life experiments, NOVA will show how mood, decision-making, and economic activity are all tightly interwoven. By delivering unexpected insights from leading analysts and powerful experiments, "Mind Over Money" exposes the mysterious and surprising nature of two of the most powerful forces on our planet: the human mind and money. View full video here: CLICK